Analysis of Influencing Factors of the Use of E-Comic on Learning Platforms Digital Using Technology Acceptance Model (TAM)
Authors
Jumiati
STAI Rasyidiyah Khalidiyah (Rakha) Amutai
Naufal Fidha Sulaeman
Hogeschool Saxion in Deventer
Pooveneswaran Nadajaran
Universiti Pendidikan Sultan
Abstract
This study aims to analyze the factors that affect the acceptance of e-comic use on digital learning platforms using an expanded Technology Acceptance Model (TAM). This explanatory quantitative study involved 118 elementary school students and was analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). Data processing is carried out using SmartPLS 4.0. The results show that perceived usefulness has a significant effect on attitude and intention to use e-comics, while perceived ease of use has an indirect effect through perceived usability. Accessibility and student support variables have proven to play an important role in increasing technology acceptance. The contribution of this research lies in strengthening the application of TAM in the context of digital learning media by emphasizing the importance of the perception of usability, accessibility, and system support in the adoption of e-comics in primary education.